Rich Thrift | Creative Director
Rich Thrift | Creative Director

About

b. 1986, HK.

A passionate, driven and ultimately hands-on Creative Director, having devised and executed award-winning concepts in broadcast, branding, campaigns, copywriting, commercials, events and digital (including the world's first 360 degree TV promo for iOS and broadcast - Winner Cannes Lion 2013). 

In 2016 I took on a new challenge to co-lead the global rebrand of professional services company JLL as their EMEA Creative Director, bringing the new brand to life in over 19 countries with film, print, digital and a revamp of their tone of voice and strategy. 

I lead a team of creatives based in locations including London, Paris and Madrid on all manner of projects from pitch work with major brands to branded ATL campaigns featuring a full range of both traditional and contemporary outputs. 

Still a keen photographer and filmmaker, I am expanding into new technologies such as 360 filmmaking, projection mapping and AR on a practical lead level.

I can’t wait to see what is around the corner.

Oh, and why Black Fireworks? My son asked why no one had made them as then they could use them during the day. Seems i'm raising a future disrupter.
Kinda sums it up for me.

Clients

JLL
BBC
Sky
Channel 4
Channel 5
Jeep
L’Oreal
Microsoft
King
Nokia
Mix Radio
+ more

CV available upon request.