Rich Thrift | Creative Director
Rich Thrift | Creative Director
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Big Brother

Channel 5
TV | Digital | Social | Outdoor

 

Beginning with it's move from Channel 4 to Channel 5, i have overseen 5 years of 360 Campaigns including TV spots, digital, social & bespoke on-air branding.
It has become Channel 5's most successful programme, pulling in it's highest share of 16-34 year olds. 

Big Brother

TV, Digital, Social, Outdoor | Channel 5


Beginning with it's move from Channel 4 to Channel 5, i oversaw 5 years of 360 Campaigns including TV spots, digital, radio, social & bespoke on-air branding.

The aim was to breathe life into the old dog, which we did in gloriously camp style.

Each season came with a different theme, one that we worked closely with Endemol to craft. As well as the iconic eye, the themes were realised with different aesthetics that riffed on pop culture, from steampunk to The Hunger Games, Game Of Thrones to Mission Impossible.

It was a lot of fun.

Importantly though, it became Channel 5's most successful programme, pulling in it's highest share of 16-34 year olds. 

2015 | "Time Bomb"

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Creative Director | Rich Thrift
Director | Waiel Al Nour
DOP | Steve Weiser
Production | Clare McLaughlin | Tom McMillen
Art Director | Dene Smith
Promo GFX | James Parsons & Michael O'Sullivan
Colour | The Mill
Mix | Anthony McElhinney


2015 | "The Twisted Fairytale"

Creative Director | Rich Thrift
Creative | Waiel Al Nour
Art Director | Dene Smith
Promo GFX | James Parsons & Giles Barlett
Mix | Anthony McElhinney

Creative Director & Music | Rich Thrift
3D | Matthew Henry
Art Director | Dene Smith

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2014 | "Power Trip"

Creative Director | Rich Thrift
Director | Rob Fox
DOP | Gareth Munden
VFX | Imageynation
Smoke Artist | Glenn Carr
Compositing | Josh Moore, James Parsons & Andrea Stragapede
Sound | Anthony McElhinney
Music | Tom Linden


2013 | "Secrets & Lies"

Creative Director | Rich Thrift
Director | Lucy Badger
DOP | Gareth Munden
Producer | Lucy Bugiel
Smoke Artist | Glenn Carr
Sound | Anthony McElhinney

Creative Director | Rich Thrift
Director | Matt Taylor

Creative Director & Music | Rich Thrift
3D | Shop
Mix | Anthony McElihinney
Producer | Lucy Bugiel
Smoke Artist | Glenn Carr
Sound | Anthony McElhinney


2012 | "Let's Play!"

Creative Director | Rich Thrift
Director | Genevieve Helme
VFX | Imageynation
Mix | Anthony McElihinney
Producer | Lucy Bugiel

Creative Director | Rich Thrift
Director | Genevieve Helme
DOP: Clive Norman
Mix | Anthony McElihinney
Producer | Lucy Bugiel