Rich Thrift | Creative Director
Rich Thrift | Creative Director

Dead Rising | Xbox One

TV x 3

Created for Microsoft at the launch of the Xbox One, this was a series of 3 films that 5Creative pitched and won against the brand’s incumbant agency

It was a nerd's paradise, packed full of easter eggs harking to Zombie culture of the last 30 years.

Clients feedback on the first edit was just one word:


Director & Creative | Mike Sumpter
Creative Director | Rich Thrift
DOP | Tom Pridham
Editor | Steve Monk
Mix | Ed Matthews