Rich Thrift | Creative Director
Rich Thrift | Creative Director
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Dead Rising | Xbox One

Microsoft
TV x 3


Created for Microsoft at the launch of the Xbox One, this was a series of 3 films that 5Creative pitched and won against the brand’s incumbant agency

It was a nerd's paradise, packed full of easter eggs harking to Zombie culture of the last 30 years.

Clients feedback on the first edit was just one word:

'Awesome'


Director & Creative | Mike Sumpter
Creative Director | Rich Thrift
DOP | Tom Pridham
Editor | Steve Monk
Mix | Ed Matthews