The brief called for creative that showed how simple it was to access and navigate the diverse content available on Demand 5.
The campaign saw a marked increase in share of on demand viewing on all platforms.
Creative Director | Rich Thrift
Creative | Gen Helme
Director | Derek Mogford
DOP | Clive Norman
Producers | Ivor Kayne & Emma Simpson @ Prescription
Origami | Michael Trew @ Papershake
Edit & Colour | @Nice Biscuits
Mix | Anthony McElhinney & Mark Whitfield
Smoke | Glen Carr