As Creative Director EMEA for professional services company JLL, i was charged with creating an in-house agency model to serve over 20 countries in all aspects of creative from print and film to digital design and events.
This coincided with being joint creative lead on a complete global rebrand, affecting over 70,000 employees around the world.
This complete rethink of how the business communicates both internally and externally included a complete new look and feel along with a complete overhaul of the firm's messaging.
Subsequently I became Executive Creative Director for the firm, over seeing global campaigns and brands as the company moved into the tech space.
Director | Rich Thrift
CG | James Wignall & Andrea Stragapede
Creative | Anil Mistry
Producers | Rauf Bayraktar & Mandy Cayford
DOP | Serge Teulon
Mix | Anthony McElhinney
Working with agency and the global brand team on all aspects, i led specifically on revamping the film and external comms output plus developed the photography style, bringing my b2b broadcast and commercial experience in-house.
I personally directed and shot numerous pieces and stills globally, continuing to learn about new technologies and the unique way in which the industry in particular has use for them.
Post launch, my team went on to take the brand into new and award-winning creative directions in digital, OOH and experiential.
‘Paths’ | Brand Film
Script & edit | Rich Thrift
Pitch Example -
Designer | Zainab Mailk
The Fight | Campaign
Director, editor & sound design : Rich Thrift
Producer | Rauf Bayraktar
DOP | Mark Winterhalder @ Devoted Films
Camera | Harry Andrews
New York Anthem
Directors | Neymark Brothers for Mofilm
Director | Jason Cummings
Design & Compositing | James Wignall