Rich Thrift | Creative Director
Rich Thrift | Creative Director
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Mipim 2019 | Ambitions

Mipim 2019
Ambitions

Event, Experiential, Artwork | JLL

Following on from the success of 2018, we doubled (or indeed tripled) down by going from an art exhibit housed within a single stand to 3 floors of an art gallery situated in central Cannes.

The challenge was to curate and create a variety of pieces that reflected the values of the brand and use them to form a multi-use events, meeting and bar space.

We exhibited a vast array of different media types including a piece especially commissioned to kick off JLL’s partnership with the charity Shelterbox.

MIPIM 2019
Ambitions

Event, Experiential, Artwork | JLL


Following on from the success of 2018, we doubled (or indeed tripled) down by going from an art exhibit housed within a single stand to 3 floors of an art gallery situated in central Cannes.

The challenge was to curate and create a variety of pieces that reflected the values of the brand and use them to form a multi-use events, meeting and bar space.

We exhibited a vast array of different media types including a piece especially commissioned to kick off JLL’s partnership with the charity Shelterbox.

The invite-only space had footfall of over 1500 people over the 3 day event, unprecedented even by the stand within the exhibition space itself.

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A selection of the artworks

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The Future Of Work
Installation

Rich Thrift


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Shelterbox provides emergency shelter and tools for families robbed of their homes by disaster, transforming despair into hope. 

To open JLL’s partnership with Shelterbox, we challenged the students at Brunel University London to take a Shelterbox and it’s contents to create an incredible work of art. Something that helps personify what our partnership with Shelterbox is about – helping create environments where people and their ideas can thrive. 

Segomotso Modisanyane’s interpretation and understanding of Shelterbox and it’s partnership with JLL ensured her place as the winner of the competition. 

Motho Le Batho
Installation

Segomotso G Modisanyane

“In the small nation of Botswana, that I call home, there is a prevailing expression that goes “Motho ke motho ka batho ba bangwe,” which when directly translated or expressed in English is “No man is an island.” The weight of this expression is one that is immeasurable to me as in the limited amount of time I have lived, I have come to the undeniable realization that I as an individual and we as humans, need one another to live. 

The expression “Motho ke motho ka batho ba bangwe,” is commonly known by our communities as a call for us to band together in order to aid one or those in need amongst us. This is a call for the community to help build or rebuild an aspect of ones life that they themselves cannot do alone. 

Without JLL, communities around us would not be communities. Without Shelterbox, communities struck by tragedies would no longer remain. The faces and names of those behind JLL 


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Roots
Sculpture
Barrier rope on canvas

Erika Wildash

“Inspired by the African Acacia tree the sculpture explores the components parts of yarn which when twisted together form a larger stronger solid rope. 

By unravelling the yarns, twisting them together again and intertwining them into organic shapes which form the acacia tree, the artwork elicits the common thread that binds us all.”


 

Team mates
Sculpture
Recycled bike parts

Rich Thrift

Building on the success of these pieces in 2018 and due to the space hosting 200 cyclists who took part in the L&G London to Cannes bike ride at Mipim, I added to the family.

 

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Pareidolia
Video Installation, Lightbox sculpture

Rich Thrift

I have always been fascinated with music. When I myself moved from a musical space into the visual arena, my approach whether with film, motion graphics or photography has somehow subconsciously always taken an influence from that fascination. 

Pareidolia is series where that is writ large. Created across various media by visually ‘sampling’ architecture, it creates abstract forms by using a visual version of the musical process of sampling and looping. 

Like the modern day sample-based music it draws inspiration from, this results in works that are simultaneously fresh but in some way recognisable as a sum of their constituent parts. 

 

Below stills from the video installation, see more on my instagram