The Gadget Show 360
iOS, TV campaign | Channel 5
At 9pm on 16th April 2012, television history was made by broadcasting the world’s first 360 degree dual-screen viewing experience simultaneously on television & iOS.
The app synched with the TV broadcast in real time. Viewers of the 360 mobile experience could then turn around with their phone and watch what was going on behind them, above them or anywhere off-screen. Specially scripted scenes and action occured all around the studio exclusively for the mobile 360 viewers. Directional movement of the mobile device resulted in synchronized movement from the 360 degree TV cameras – the viewer could look anywhere around the studio along a 360 horizontal and vertical axis.
The response on social media was overwhelming, many citing the experience as the best use of technology they had see that year.
It went on to scoop a Cannes Lion in 2013.
Creative Director, Director & Concept | Rich Thrift
Production | Lucy Bugiel
Camera | TTX
Coding & Design | XS2theworld